Lead generation is something that probably occupies your thoughts at least 50 percent of the time. Let’s face it; it’s probably more like 99 percent of the time. Without consistent lead flow, your business is dead. Everyone knows that. What most real estate professionals don’t know is where to get the best quality leads, the people who will buy or sell.
In the REAL Trends 2015 Online Performance Study, we looked at more than 100,000 online leads. Of those leads, the highest volume of leads assigned to agents came from an online live chat service. With an agent assignment rate of 49.18 percent, live chat beat out lead assignment from the broker website, Homes.com, Trulia, Zillow, Realtor.com and ListHub.
Intrigued by the high agent assignment rate of online live chat leads, REAL Trends conducted a study, called “The Efficacy of Online Live Chat Services for Real Estate.” In this study, we uncovered that live chat leads had more than just great agent assignment. On average, live chat leads generated 36 percent more leads for a brokerage. Of those leads, 7.5 percent of them generated a transaction. If you are actively tracking your lead conversion rates, you know that number is phenomenal.
As with anything else, not all online live chat services are created equal. Depending on your overall goals, there are specific strategies you need to consider when launching live chat services on your website. From our 2015 Online Performance Study, live chat leads ranked fifth in the overall quantity of leads generated. However, we recommend that you pursue quality over quantity every time.
To find out more, join REAL Trends on June 17 for a live chat webinar that will cover the latest tips and strategies to use this service in real estate. Learn how to double your conversion rate.
All attendees will receive a free research study filled with the latest best practices for online chat leads. Join Travis Saxton, vice president of technology, REAL Trends; Deirdre LePera, research strategist, REAL Trends, and Justin Shum, CEO of ReadyChat, on June 17, 2015, at 2 p.m. EST/1 p.m. CT/ Noon MT.
Source: REAL Trends / Author: Deirdre Lepera
OCAR has partnered with REAL Trends to provide our members with insightful business tips. This article originally appeared online at REALTrends.com and is republished with the permission of REAL Trends Inc. Copyright 2015.