California Regional Multiple Listing Service, Inc. (“CRMLS”) has entered into an agreement with the Zillow Group (which is made up of Zillow and Trulia) for a broker directed feed of data.
On April 7, 2015, Zillow and Trulia will stop working with ListHub—meaning brokers will be without a mechanism to send their listings to these websites. By entering into this Agreement, CRMLS is preserving the ability for our brokers to direct their data to Zillow and Trulia without interruption.
Many questions have arisen about the Agreement, but it is critical that you understand the following facts:
1. CRMLS will only send listing data to Zillow and Trulia if a broker “opts-in” and requests that the broker’s listings be sent. No other listings will be provided.
2. Brokers will be able to “opt-in” and “opt-out” of sending their listings to Zillow and Trulia using an easy-to-use feature within the Matrix MLS software beginning on April 7.
3. Brokers and Agents will receive top attribution when their listings appear on Zillow and Trulia.
4. Listing agents will be designated as the “Listing Agent” when their listings appear on these websites.
5. Broker and Agent website links uploaded to Zillow and Trulia will hyperlink back to the broker’s and agent’s websites directly.
6. Brokers and Agents may, at their option, upload free of charge, business contact information to Zillow and Trulia so that it is readily available to the public.
7. Zillow and Trulia will be able to pull broker “opted-in” data every fifteen minutes, but no less frequently than 1 time per day, keeping listings more up-to-date.
CRMLS’ Board of Directors approved this Agreement so that our brokers’ businesses are not disrupted on April 7, and to ensure that brokers who syndicate through CRMLS will have the best listing data protection available to them.
Information on how to opt-in or opt-out will be provided through a CRMLS eConnect email in the upcoming weeks. OCAR will re-post that information when it's distributed.