Cracking the Generation Code: How to Market to Multi-Generational Buyers and Sellers

Gen X-ers are from Mars. Boomers are from Venus. Millennials are in the middle. In this course, you’ll learn about the varied demographic characteristics of today’s buyers and sellers. Get insight into the marketing messages that work with each age group. A Millennial guest speaker will join in the discussion. Key Takeaways:

  • Increase your sales by target marketing
  • How to market listings to create inventory
  • Understand how to build a database using social media for each unique demographic
  • How to get out of your “farm” comfort zone
  • Learn about the latest building trends
  • Discussion of new homes sales vs. resales
  • How condos are king

Instructor: Julie Colangelo

FREE for Members
$25 for Nonmembers


  • December 12 in Laguna Hills: 9:00 A.M. - 12:00 P.M.
  • Non-Members: Contact Our Education Department