At any given time, today's real estate professionals may be working with four generations of real estate buyers: Millenials, Generation X, Baby Boomers, and Matures. In this one-day online course, students will examine the characteristics of these home buying generations and evaluate their expectations as well as communication preferences. As a turnkey resource, this course offers generation-specific marketing tools, networking tips, scripts, and counseling strategies to help real estate professionals formalize their agency relationships. Counts as one REBAC elective course to be applied towards the ABR® Designation.
Instructor: National Association of REALTORS® / REBAC