Make A Name For Yourself With Farming Materials

By Marissa Hughes

Door hangers and other print materials offer useful ideas and make it easy to leave contact information with prospective clients.

Farming is a tried and true method for capturing new leads and establishing your brand in a specific area. An effective farming strategy should involve an investment in planning and creativity, but farming materials don’t have to break the bank to be successful. As a member of Orange County REALTORS®, you can pick up free farming materials from either the Laguna Hills office or the Fountain Valley office to use as marketing tools in your neighborhood. And there are farming materials for every season!


Start the summer with acres of fun at the Orange County Fair and share great tips for saving energy from San Diego Gas & Electric!

OC Fair Coupons
Although door hangers are an effective way to market your business, switching up farming materials is a great tactic for catching and keeping the attention of homeowners—and what better way to do so than with OC Fair coupons! Encourage homeowners to start their summer in the sun at the OC Fair at a discounted price! You can pick up coupon books good for $2.00 off admission. Whether the goal is to eat delicious food, see live performances, play games, view exhibits, or shop, the Orange County Fair is the place to be!

SDG&E’s “Top Energy-Saving Tips” Door Hangers
SDG&E has provided complimentary door hangers that describe ways to save energy. Tell homeowners in your neighborhood how to be more energy efficient at home, where they can find savings online, and what rebates SDG&E offers on select Nest and ecobee smart thermostats! Attach your business card to these easy-to-use materials and leave them with potential clients so that they will remember your name and have ready access to your contact information.


Fall seems to be the season when the real estate market slows down. Why not take advantage of the slowdown to remind homeowners why it is beneficial to use a REALTOR® in any season?

“Benefits of Using a REALTOR®” Door Hangers
Establish yourself as the go-to real estate professional in your farm with our “Benefits of Using a REALTOR®” door hanger! This eye-catching piece highlights the advantages that both buyers and sellers derive from using a REALTOR® to facilitate any real estate transaction.


A new year calls for new projects and new goals! Help your clients master their projects and achieve their goals by providing them with a guide.

Resource & Home Services Guide
Orange County REALTORS® publishes an updated Resource & Home Services Guide at the beginning of each year; but the 2019 Resource Guide, which contains a comprehensive list of Orange County REALTOR® Affliate members and highlights member benefts and discounts, is still available. So, if someone needs a lender, mold inspection expert, or maybe something totally different like an assisted living facility, a catering service, or a local mechanic, then the Resource Guide has them covered.


Kick start spring cleaning by reminding homeowners to donate rather than discard unwanted clothing, furniture, and housewares.

Salvation Army Door Hangers
The Salvation Army has made available door hangers to promote its Real Estate for Rehabilitation (RER) Program, which are ideal for the spring-cleaning season! This program is designed specifically for real estate professionals as a value-added service for their clients. When you schedule a pickup through RER, you can expect to receive service within days (not weeks!)—and you can even request a wholehouse clean-out, if necessary!

All these farming materials are available at no cost to members of Orange County REALTORS® in either the Laguna Hills office or the Fountain Valley office while supplies last (limit 200 per member).