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Four Strategies to Create Cool Content for Social Media


Beth Ziesenis
By Beth Ziesenis
YOUR NERDY BEST FRIEND

If the content you share is boring, then the three clicks it took to get the information out there were wasted. But the app world is full of amazing tech tools that will help you turn what’s snoozy into what’s snazzy!

Real estate professionals are becoming better and better at tweeting, posting, sharing, and pinning news and promotions. But if the content they share is boring, the three clicks it took to get the information out there were wasted.
Luckily, the app world is full of amazing tech tools that help elevate a snoozy picture into a snazzy, share-worthy graphic or multimedia masterpiece. Here is a preview of some of the top tools to create great content to make your real estate posts more interesting.

Turn an Image into a Story: Word Swag

Way back in the day, a REALTOR® could share a simple photo of a house, but these days the images with text overlays get all the attention. Word Swag (iOS and Android) allows you to add text to an image in mere moments. Without having to have a degree in design, you can plug in your own text and play around with the typography with a few clicks. REALTORS® can snap a picture and add branding with a couple of clicks.

Make a Movie in an Instant: Animoto and Magisto

Animoto is one of those tools that make the home owners go “Wow!” and look at you in wonder. The premise is incredibly simple: Gather ten or more pictures and/or videos, throw in a title, choose a theme and soundtrack—and then push a button. Presto! Animoto instantly creates a perfectly timed, perfectly professional, perfectly awesome video to showcase your listings. It’s so fast that you can take pictures of your open house and have the wrap-up video online by the time you lock the door and leave.

Magisto is another instant movie maker. Just shoot video on the fly and tell Magisto to work its magic. Within five minutes, you’ll have a share-worthy montage of your clips and pictures. Bonus: Magisto’s new tool, Magisto Shot, animates a lowly picture and makes it something special.

Design for Social Media: Canva and Adobe Spark Post

Canva is a graphic tool for those who can’t find their way around Adobe Photoshop. Nonartistic folks love the templates and professional-looking graphics. The site provides modern and retro frameworks for everything from Facebook timeline images to Instagram posts. It takes just a few clicks of the mouse to make a downloadable PDF or JPG—perfect for real estate pros who just need a quick graphic for a newsletter, social media post, or website. Best part? If you use your own images, Canva is free. Use Canva’s professional images for only a buck a piece.

Adobe Spark Post is a worthy Canva competitor that also resizes your images and can even add a little animation to make your posts come alive.

Go Beyond the Online Post: Postagram and Felt

You can snap a million images of your listings and post all of them to social media, but they’re buried in followers’ feeds in a flash. Felt and Postagram let you turn images into beautiful snail-mail postcards and letters to give your clients true keepsakes for a small price.


Beth ZiesenisBeth Ziesenis is Your Nerdy Best Friend. She is the author of several books about technology, including Nerd Know-How: The 27+ Best Apps for Work … & How to Use ’Em! Beth travels the country talking to eager audiences about free and bargain technology.