Craig Grant Tech Courses

How Technology Can Ruin Your Real Estate Business: Data and Tech Risk Management for REALTORS® (and Affiliates too)

As part of your professional duties, you are charged with collecting and storing vital information from your clients and consumers. You also are encouraged to use many technology tools and online resources that open you and your clients to the risk of viruses, malware, identity theft, and more.

​Learning Objectives:

  • Understand viruses and malware, how they can infect your devices, and how to protect against them
  • Understand the dangers of copyright infringement, safe harbor, and identify copyright safe sources
  • Identify technology related laws, National Association of REALTORS® policies, and an action plan to address them
  • Impact and importance of proper online etiquette and how to handle conflict online

Sessions:



Working With Today’s Hyper Connected Consumer

Today’s real estate client is more mobile, has access to more information and tools, and has higher expectations that ever before. And while it’s great that they are more educated about the market and more involved in the process than in years past, it has created a new breed—the Hyper Connected Consumer.

​Learning Objectives:

  • Understand the changing communication needs of today’s consumers and the tools they are using.
  • Identify the right communication tool to use based on your communication needs.
  • Understand the changing communication needs of today’s consumers and the tools they are using.
  • Understand the importance of mobile and the NAR/Google Zero Moment of Truth (ZMOT) Survey.

Sessions:



Run Your Real Estate Business on Google and the Cloud

What is Cloud Computing, and why is every expert saying it’s the next big thing in technology? How is it going to impact me in the real estate world?

This course will teach you everything you need to know about Cloud Computing and Software as a Service (SaaS), many of its amazing solutions, including a bunch from Google (the biggest player in the Cloud), and how to leverage its power to become more efficient and profitable.

​Learning Objectives:

  • Understand what Cloud Computer is and how it’s changing the tech world
  • Know the risks and benefits of working in the Cloud (and how to do it safely)
  • Identify the best Cloud solutions to meet your personal business needs

Sessions:



Market Like a Rock Star on a Roadie's Budget

What used to work in real estate marketing (print, direct mail, etc.) is nowhere near as effective as it used to be. In order to succeed, REALTORS® need to adapt their marketing techniques to meet consumer’s changing needs.

This session will explore marketing techniques and tools you can implement for little or no cost and that require little technical skill or knowledge.

​Learning Objectives:

  • How to access information and technology has affected the role of today’s real estate practitioners and consumers
  • How to build an online presence that is consumer focused and how to incorporate it into your marketing efforts
  • Identify new techniques being used to improve the performance of traditional marketing tools including direct mail, email marketing, etc.
  • Understand the importance of video and social media and how you can leverage it in your marketing system

Sessions:



The REALTORS® Essential Technology Toolbox

Are you thinking about buying technology but are overwhelmed by the options and don’t know where to start? By attending this course, technology expert, Craig Grant, will serve as your personal tech shopping assistant.

​Learning Objectives:

  • Identify the right hardware and devices that best fit your personal business needs
  • Identify the right apps and software that meet your needs and/or enhance your customer service
  • Identify the right tools that will allow you to run your business in the most cost and time-efficient manner

Sessions: